ROI Web Design & Development

Return On Investment Web Design & Web Development

So you are thinking about how to promote your business and you have made a decision that a website may be a benefit to your organization. You have made the right choice, as a professionally designed website will increase your marketing potential.

Let’s use the following step by step scenario as to what a professionally designed website designed by MikeStratton.net can do for your organization

1. A potential customer searches for your product or service on the internet

2. They find your product or service within the search results, and visit your website.

3. Your websites aesthetic appeal and functionality impresses your potential customer.

4. You get a phone call requesting your product or service.

5. Both you and your customer are satisfied with the results

6. Later you are able to login to your sites web analytics and see how your visitor found your site, and what they did while they were their. This will help you to streamline website marketing techniques, and gives you a better idea of how to best market your products and services.

Lack of Investment Returns Negative Results

Now that we have defined how the investment of a website can help your organization, let’s use some real case scenarios of business website failures.

Scenario #1 – Your organization decides to “cut costs” on your website and uses “free website hosting”.

1. A potential customer searches for your product or service on the internet.

2. After an intense search by chance they find your product or service and visit your website.

3. They leave your site within 10 seconds as your website is plagued with ads promoting “free website hosting”. Your visitor doubts your organization is legitimate.

4. Your potential customer is left with a “bad taste” in reference to your product or service. They make a phone call to your competitor.

Both your competitor and your lost customer are satisfied with your competitors product or service.

5. Later, your free hosting company logs into your website and takes the information about your visitors activity and uses it for their own benefit.

Scenario #2 – Your organization hires a Full-Cost Web Design Firm.

1. A potential customer searches for your product or service on the internet

2. They find your product or service within the search results, and visit your website.

3. Your websites aesthetic appeal and functionality impresses your potential customer.

4. You get a phone call requesting your product or service.

5. Your customer is satisfied with the results, and you worry that you will have to increase prices to cover the costs of your website.

6. Later you are able to login to your sites web analytics and see how your visitor found your site, and what they did while they were their. You can clearly see that you are losing money fast, thanks to the costs associated with the “Full Cost Web Design Firm.

Scenario #3 – To save costs you outsource to an India based company.

1. A potential customer searches for your product or service on the internet

2. They find your product or service within the search results, and visit your website.

3. Your websites aesthetic appeal and functionality impresses your potential customer.

4. You get a phone call requesting your product or service, and your customer also starts getting phone calls – from India based company’s offering the same product or service at a cheaper rate.

5. Your customer is satisfied with the results, and purchases from an India based company.

6. Later you are able to login to your sites web analytics and see how your visitor found your site, and what they did while they were their. You cannot understand what happened. At the same time, an overseas hacker is using a trojan horse to take over full control of your computer. They steal every bit of information about your compnay and your customers.

Scenario #4 – You are impressed with your 17 year old nephews newly aquired web design skills in html. To save costs, you hire him.

1. A potential customer searches for your product or service on the internet.

2. After an intense search and a wait of 6 months(due to website construction) they find your product or service and visit your website.

3. If your site happens to be working when they visit it they might actually be impressed with the flashy circle stars on your site, but they are unable to find the information they would like about your products or services.

4. Your potential customer searches for a company that is a bit more professional. They make a phone call to your competitor.

5. Both your competitor and your lost customer are satisfied with your competitors product or service.

6. Later, you realize that you have paid your nephew twice the amount that a professional firm charges, and you decide to hire a professional web design firm to redign your site as your nephew is unable to fix the website errors.

The above scenarios are real-world examples of customers that chose not to utilize Web Design by MikeStratton.net.

Technology – Integrity – Simplicity – Validation.
Web Design by MikeStratton.net

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